What makes a 'good' Pinterest Pin?
Welcome to Finding Simple & Calm, a place where I share my journey to living a slower life when everything about my life says otherwise. I write about the realities of simple living, motherhood, and being neurodivergent. I’m also passionate about creative small businesses, and I love writing about, and teaching, methods on how to reduce the overwhelm, spend less time doing the tedious business-y stuff, and more time being creative. I hope you can join me?
Short:
A ‘good’ Pinterest Pin is an intentional piece of content that has been created with your audience, and an end goal in mind. A truly great Pin consists of 4 key elements:
The Pin graphic
Title
Description
Link
Always think of what would attract your audience when working through these 4 elements. What problems do they have that you can solve? Create a Pin to tell them!
Long:
Let’s look at each element in more detail…
The Pin Graphic:
The main aim of the graphic is to attract your target audience. There’s no point in using soft muted colours if your audience prefer darker, more gothic vibes. What sort of font would attract your audience? What images can you use? If you’re writing a Substack all about slow living, then perhaps an anime character wouldn’t be the right image to use for your Pin. Instead, a soft, calming, cosy picture of a steaming mug of coffee and an open book would be better suited.
Use keywords if you’re using text in the Pin graphic. Pinterest AI can read text, but also it’s easier and quicker for your audience to see what the Pin is about. The title and description of a Pin isn’t visible when scrolling search results.
Add a call to action to tell your audience what they should do next - read more, watch now, listen here - whatever works for the Pin you’re creating, and where you’re sending them.
Include your business name, social media handle or website somewhere on your Pin graphic. That way, they always know who created the Pin, and where to find you if they’re looking for more information.
The Title:
Always think about what your audience would type into the search bar on Pinterest to find this Pin. Use keywords and language that they’d use. There’s no point in using technical jargon that you know as a creator, if your audience has no idea what it means and they wouldn’t search for that term.
Max. 100 characters.
The Description:
The description needs to provide further details of what the Pin is about. Who is this for? How will it help them? How does it fit into their lives? Why should they click the link, leave Pinterest and look at your content?
Add a call to action at the end of your description to tell your audience what to do next: ‘to read the full blog post, click the link’. Include 4 or 5 hashtags in your description if you have space left over. Things like your business name, your industry or job title, your location (if relevant), who the Pin is for and what the pin is about are good hashtags to use.
Max. 500 characters.
The Link/URL:
The most important thing is that you make sure the link is correct and that it works! You can link to any external (outside of Pinterest) destination - Substack, Instagram, YouTube, your blog, your website etc.
Don’t use the same link for every Pin that you create, it can be seen as spammy. Leave a good amount of time between Pins with the same URL.
Next steps:
If you’d like more information about how to grow your audience and generate income from Pinterest, I’ve created the ‘Pinterest for Creatives’ course! A full in-depth course taking you through every aspect of Pinterest.
To access the course, become a paid subscriber by clicking the button below:
Let me know how you get on with making your Pins! If you have any questions, feel free to ask away in the comments.
Speak soon,
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